What is AWS and Case Study on how companies like Netflix got benefitted from it?

AWS:

AWS Services:

Let's take a look at some of the services that are provided by AWS:

1. Amazon S3

This tool is used for internet back up, and it’s the cheapest storage option in the object-storage category. The best part: you can retrieve stored data from almost anywhere whenever you need it.

2. AWS Data Transfer Products

As the name suggests, these are migration, data collection, and data transfer products that help you collect data seamlessly. They also enable you to monitor and analyze data in real-time.

3. Amazon EC2 (Elastic Compute Cloud)

This provides a secure and resizable computing capacity based on your needs. The service is designed to make web-scale cloud computing more accessible.

4. Amazon SNS (Simple Notification Services)

This is a notification tool that delivers messages to a large number of subscribers through email or SMS. You can send alarms, service notifications, and other messages intended to call attention to important information.

5. Amazon KMS (Key Management System)

This is a security tool that uses 256-bit encryption for your data. It also safeguards it from hackers and cyber attacks.

6. Amazon Lambda

This service runs your code depending on specific events and manages the dependent resources. You need neither managing nor provisioning servers, and how much you pay depends on how long it takes to execute your code. It saves a lot of money compared with services that charge hourly rates.

7. Route 53

This is a DNS service in the cloud that doesn’t require you to maintain a separate DNS account. It’s designed to provide businesses with a reliable and cost-effective method to route users to internet applications

Case Study on how Netflix uses AWS:

Application Monitoring:

Netflix uses Amazon Web Services (AWS) for nearly all its computing and storage needs, including databases, analytics, recommendation engines, video transcoding, and more — hundreds of functions that in total use more than 100,000 server instances on AWS. This results in an extremely complex and dynamic networking environment where applications are constantly communicating inside AWS and across the Internet. Monitoring and optimizing its network is critical for Netflix to continue improving customer experience, increasing efficiency, and reducing costs. In particular, Netflix needed a solution for ingesting, augmenting, and analyzing the multiple terabytes of data its network generates daily in the form of virtual private cloud (VPC) flow logs. This would enable Netflix to identify performance-improvement opportunities, such as identifying apps that are communicating across regions and collocating them. The company would also be able to increase uptime by quickly detecting and mitigating application downtime.

Centralizing Flow Logs Using Amazon Kinesis Data Streams:

How does Netflix Improve Customer Experience?

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